The story of Thaan is driven by a love for Indian textiles and a profound respect for the artisans behind them. Witnessing the struggles faced by the weavers of Banaras, we saw an opportunity to make a difference by merging the beauty of traditional handloom fabrics with a modern and global perspective.
The inception of Thaan was rooted in a deep desire to bring positive change to the lives of the weavers of Banaras, who have dedicated themselves to the centuries-old art of handloom weaving. Recognizing the richness of this traditional craft and the importance of preserving it for future generations, Thaan was born with a mission to promote fair pay, better livelihoods, and increased accessibility to the artistry of these skilled weavers.
Thaan seeks to make the artistry of Banarasi handloom weavers more accessible and relatable to the next generation of textile enthusiasts. In a rapidly changing world where machine-made products are becoming prevalent, the art of handloom weaving risked fading into obscurity. Thaan understands that to keep this traditional craft alive, it needs to appeal to younger generations who are seeking a rooted and authentic approach to their modern dressing.
Moreover, Thaan recognizes the importance of storytelling in creating a lasting impact. Each handwoven fabric carries with it a narrative of the weaver's skill, dedication, and heritage. The brand aims to bridge the gap between the weavers and their patrons by sharing these stories, fostering a sense of connection and appreciation for the labor and love poured into each piece.
The modernization and globalization of the traditional Banarasi brocade are essential steps in safeguarding this artform from the threat of powerloom textiles. Thaan believes that by showcasing the uniqueness and splendor of handwoven fabrics, more people will understand and appreciate the value of this artisanal skill. This, in turn, would encourage future generations to patronize the craft and contribute to its sustainability.
By making the craft accessible and relatable to a broader audience, Thaan creates a bridge between tradition and modernity, inspiring a new generation of textile enthusiasts to appreciate and preserve the timeless beauty of handwoven fabrics. Through our efforts, Thaan aims to shine a spotlight on the weavers' tireless work, celebrating their artistry, and preserving this centuries-old artform for years to come.
